What We Believe
The MasterFoods brand believes that who you eat with is just as important as what’s on your plate. Whether it’s with family or friends, sharing a meal with others provides an opportunity to take time out of your busy day to connect with the people around you.
To get a deeper understanding of how shared dinnertimes contribute to Australian’s wellbeing and happiness, we commissioned a survey to understand the nation’s dinnertime habits.
It shows that Aussies recognised the benefits of dinnertime with 78% saying a home-cooked dinner with family delivers more emotional connection than a nice big hug. But at the same time, 75% of people aren’t happy with their current dinnertimes. There are just too many distractions and people often don’t have the time with 20% admitting they regularly eat dinner on their own.
This study highlights that many Aussies are missing out on the health and wellbeing benefits that a shared dinnertimes offers. Dinnertimes spent together help make families feel like families and friends feel like friends. Dinnertimes make us feel happier, loved and cared for. Studies also show that family dinners help children to improve their academic performance at school.
The power Of Shared Dinners
Knowing the power shared dinners can have has inspired us to encourage all Australians to make dinnertime matter. So we toured the country speaking to people about dinnertime and asking them one important question: If you could have dinner with anyone, living or dead, who would you choose? What we uncovered surprised everyone, watch the film to see for yourself. Here's what Hamish Thomson, General Manager of Mars Food Australia has to say...
Sharing a meal with loved ones is a powerful way to improve your health and wellbeing. That’s why we’ve created a social movement to make dinnertime matter.