Our Wellness Ambition

Our Wellness Ambition
Our Wellness Ambition

Our Commitment

Our Commitment

The MasterFoods® brand is found in 90% of Aussie pantries and plays a big role in the nutrition of Australian families.  MasterFoods®, as part of Mars Food Australiais committed to helping people lead healthier lives with two powerful ambitions: to provide 350 million healthy meals by 2020 and to inspire Australians to cook and share healthier meals together.  Hamish Thomson, General Manager Mars Food Australia has the following to say...

 

We believe that ensuring Australians eat better food today, will lead to a better world tomorrow.

Less Sugar, Less Salt

Less Sugar, Less Salt

We worry about salt and sugar as much as you do.  Mars Food Australia, which makes Masterfoods®, has removed 282 tonnes of salt and 960 tonnes of sugar from Australian diets across all its brands between 2007-2014. Peter Crane, Research and Development Director believes... 

We have a responsibility to provide the information about our products and to help consumers make informed choices

13 Million More Veggies

13 Million More Veggies

Knowing that most Aussies follow our on-pack recipes to the letter, MasterFoods®, as part of Mars Food Australia, has increased the quantity of veggies in our Recipe Bases serving suggestions to encourage people to eat more healthily. Last year, this resulted in Australians eating 13 million more serves of vegetables. 

Informed Choices

Informed Choices

The MasterFoods® brand wants to make it easy for you to enjoy our products as part of a healthy, balanced diet. So we’ve updated our labels to help you understand the nutritional contribution our products make to your meals. From early 2017, you’ll start to see our products displaying a Health Star Rating on the front of the pack to help you make an even more informed choice