Health and wellbeing
MasterFoods has been helping Aussies create flavourful meals for more than 75 years. There is a MasterFoods product in 8 out of 10 Aussie households*, which means we play an important role in the health and wellbeing of Australians. As part of Mars Food & Nutrition, we believe that a better world tomorrow is one where people have access to healthy food today. So, as Mars Food & Nutrition Australia, we are committed to improving the health and wellbeing of Australians through some of these initiatives:
- Removing 1,453 tonnes of sugar and 479 tonnes of sodium from our product range
- Innovating to add more servings of vegetables in our products
- Helping consumers make an informed choice through Front of Pack nutrition labelling and health star rating on 85% of eligible portfolio
- Inspiring more veg in recipe inspiration and on front of pack visuals
- Compliance with the Australian Government Healthy Food Partnership to encourage healthy eating among Australians and provide healthier product choices
- Providing 3 million meals to people in need in 2023
- No artificial colours, flavours or preservatives wherever possible
- Offering consumers choice with reduced sodium & sugar options
To learn more about our health and wellbeing ambition click here(open in new tab).
*IRI shopper panel / national grocery panel / data mat to 18/06/2023